A career in government communications has taught me the value of putting people at the centre of my work, and working in large public sector organisations set a standard for me in stakeholder engagement, strategic planning, and clear, impactful communication.

But my work also created distance between me and the people I wanted to support.

I created in the beginning in Spring 2025 to close the gap and take a more hands-on, creative approach—helping businesses craft authentic narratives and connect directly with their audiences.

I’ve been writing stories for as long as I can remember, from scribbling notes in the margins to creating commissioned fiction for personal joy. A few years later, I picked up a camera too.

Now in my late twenties, I’ve been searching for something that brings together my creative soul and wanting to design authentic content and offer bespoke services that brings value to people’s businesses and offers something you can rely on.

in the beginning is designed to tell true, authentic stories that help you connect with your audiences. I value sustainability, transparency, and capturing moments of honesty that show who you really are and where you want to go.

So, tell me: what story do you want to tell?